And in addition, DEC made its name in the 1960s by selling computers at unprecedented low prices. A complete PDP-8/S system was quoted at $25000 in 1965 [0], equivalent to over a quarter of a million dollars today, for a computer that barely had an instruction set. These days we can buy supercomputers for five of today's dollars.

[0] https://en.wikipedia.org/wiki/PDP-8