Using sparsity in advertising is incredibly misleading to the point of lying. The entire point of sparsity is that you avoid doing calculations. Sparsity support means you need fewer FLOPs for a matrix of the same size. It doesn't magically increase the number of FLOPs you have.

Even AMD got that memo and is mostly advertising their 8bit/block fp16 performance on their GPUs and NPUs, even though the NPUs support 4 bit INT with sparsity, which would 4x the quoted numbers if they used Nvidia's marketing FLOPs.