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These guys did invest in instagram. But...

When we invested in Instagram, it wasn’t actually Instagram. It was a company called Burbn, and the idea was roughly to build a mobile micro blogging service. Technologically, it was also different: an HTML 5 application rather than a native app...

Of course you never know what then happens. Instagram pivots to photos, and exits at ~$1B. But...

As Kevin iterated on Burbn, we made another investment in an excellent entrepreneur, Dalton Caldwell. Dalton’s company, Mixed Media Labs, initially built a product called PicPlz. PicPlz aime d to be a mobile photo sharing service...

Of course, now Dalton (as app.net) is doing what instagram (then as Burbn) set out to do - a micro-blogging service.

So, there ya go...the ol' switcheroo ;D




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