Lower the price below Google Drive and be better at being Google Drive than Google is. It wouldn't be that hard. You wouldn't need to be more expensive if you weren't pissing money away on acquisitions no one wants all the time.
ah yes, make your product cheaper than the same thing from company that has the greatest number of free software offerings with the largest user bases in the world
The changelog states: "Added support for “differential” uploads. When large files are edited, Drive for desktop will now upload only the parts of the file that changed."
Okay, but let's say Google implements that. Than Dropbox is toast, right?
It's such a shame, because I absolutely believe that simpler products which focus on one thing and do it well are basically always a better user experience (and I personally try to use them wherever possible). But I think the business case is hard.