Really?! It’s 2025 and this is what they saw as important. We need repairable tech not this peanut butter and jelly nonsense that’ll be in the trash heap literal months from now. Feels like we’re back to the old Performa, Centris and Quadra era of rolling our more and more barely differentiated products u til folks loose track of what to buy. Have you been in an Apple Store recently, it’s starting to feel pretty cluttered.

Another data point, Googles own phone ad right now is literally along the lines of ‘feel like your existing phone never changes’, clearly a dig at Apple’s product atrophy.