Maybe you shouldn't be. The ad-hating paranoid HN user is not representative of the general population. Probably the exact opposite, in fact.

My wife and mother love ads, they are always on the hunt for the latest good deals and love discount shopping. When I tried to remove the ads on their computers or in the postal mail, they protested. I think they are far more representative of the general population.

People opting for "free with ads" makes sense.

It's the "pay but still get ads" thing that gets me, but I guess some people just want to pay the bare minimum.

Yeah, I've encountered more than one person who didn't want me to install ublock origin for them because "Then I won't see any ads".

People have different preferences ¯\_(ツ)_/¯

Dude, that is so weird!