The media has been failing at this since Columbine, if not before. They don't take the contagion effect nearly as seriously as they ought to, given that so many shooters have been documented now as idolizing previous shooters.
When you give a maladjusted freak a script that's basically "get your hands on this specific model rifle, go to this specific type of place, kill a bunch of people, and we'll make you famous," is it any wonder it happens over and over again? They show their photo, they name them down to their middle name, they write articles about whatever loony manifesto they wrote . . . none of this should be newsworthy, and it all feeds the social phenomenon.
When you give a maladjusted freak a script that's basically "get your hands on this specific model rifle, go to this specific type of place, kill a bunch of people, and we'll make you famous," is it any wonder it happens over and over again? They show their photo, they name them down to their middle name, they write articles about whatever loony manifesto they wrote . . . none of this should be newsworthy, and it all feeds the social phenomenon.