Well, perhaps people should think twice before stirring the pot. Maybe the incentive to get your 20 seconds of fame by making some snappy comment on a public figure's post is part of what's driving incivility online.
I actually don't think incivility per se is the problem. The problem is that social media encourages us to be inauthentic because we all subconsciously cater to the gaze, both courting its attention and terrified of it at the same time. This is way worse than people being rude.
