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CEOs (and other spokespeople) are actors paid to believe things convincingly in front of other people.


CEOs are paid to promote their company, yes, but that doesn't mean they must fake it. The other alternative is to actually believe what they're saying. I don't think Zuck does.


OK, then whose job is it to make important decisions and to define (and explain) the company's strategy? Is that also the CEO?




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