Not relevant to the topic, but how do sites expect you to read articles like this on your phone when they have 50% of the screen taken up by ads, many of which slide onscreen as you scroll, covering part of the content you were reading? This is so intrusive I couldn’t finish reasing it.
I know they have to have some way to pay the bills, but does this technique really work where people get so frustrated they decide to subscribe rather than close the site like I did?
The ad load isn’t heavy to convince you to subscribe. It’s heavy because many readers use ad blockers, and the publisher wants to stay in business somehow.
Hijacking the back button, on the other hand, is just rude.
The Hindustan Times is widely known in India, and is considered reliable as a source of information.
I wasn't sure which thumbnails you were referring to on a quick perusal of their YT channel, but my mind instantly assumed you meant the sensationalism associated with Indian media - that's regrettably a feature, not a bug, in that ecosystem.
The HN generated headline turns this into clickbait.
The actual headline is really ".. White House (says)".
This headline just turns it into a qualified fact when it isn't.
I know they have to have some way to pay the bills, but does this technique really work where people get so frustrated they decide to subscribe rather than close the site like I did?