As a solopreneur I'm dreading the gutting of US TikTok... Things are going to get much harder for organic promotion if there's a separate US app under a non-TikTok name that only Americans can use.

You can look into https://sideshiftjobs.com or https://playkit.xyz for scaling organic posting btw (unaffiliated).

Personally I just message a lot of people directly myself and get lucky with friendly responses because creators like my apps enough that they use it themselves (edtech market makes this easier as the apps are genuinely and wholesomely bettering). Then I convince them to start new accounts focused on my app promo, in addition to less frequent commissioned promo on their main accounts.

For doing it yourself you need to get multiple devices and multiple accounts going, there are tools to help with that too. You can also post the UGC content that you pay others to produce for you, onto your own accounts. It's too difficult to consistently go viral without more frequent rolls of the dice. Focusing on a single branded account made more sense before current social media algos which don't care about your followers and won't even show it to them if the content isn't engaging enough to go viral beyond your following.

“Organic”

The post screenshots in those links are… uh.. hey I look forward to all of the free time everyone will have to do more productive things than “organically” shill for attention on behalf of commercial interests.

It's just an industry term with a particular meaning. You don't need to rage at me about people getting paid for doing ad work because you don't like the jargon and don't like marketing.

People who do UGC work get paid enough to not have to work full-time if they don't want to, giving them more time for other things in life than most jobs. Typical jobs care more about exclusivity over your entire working day than the value of your output (hence why we have more of a "laborer" market than a "labor" market), let alone sharing that value back to you as is typical with UGC contracts. It's disappointing to see that kind of elitism here.

edit:

When you pay for ads/boosted content instead, all contemporary platforms have tried hard to make the paid ads look convincingly like “organic” content for long enough for the content’s hook to land - just look at X, Reddit, TT etc.

At least with “organic” promo, established accounts have a reputation to preserve or foster when they choose what promo work aligns with their audience and their values. As a consumer I can usually evaluate how much to trust a creator too by how scrupulously they choose their promo.

With paid ads I know I am just seeing it because they were the top bidder for my attention and that the only reputation protection from the platform is to avoid particularly criminal or other extreme content.

Not raging at you, the term is newspeak, obfuscatory, slapped on top of antisocial behavior.

It’s better that profits are shared than fixed. But that doesn’t change the underlying system and incentives towards dishonesty.

100% agree. Plus ”organic” is an important term that has real meaning when you try to grow a product. Diluting it with paid advertisement just makes it harder to communicate clearly. Plus we already have a word for it, paid sponsorship.

The term is used to differentiate content that end users see because it was boosted or a paid ad that the platform shows them due to payment instead of via engagement algorithms

Paid sponsorship is fine logically but isn’t usually used to describe UGC marketing. These are accounts that are set up to promote one brand, without any existing following, and without boosting the content - leaving it to be discovered organically.

(Paid sponsorship is usually used to describe promotion through someone’s existing following and is also usually communicated within the content as being a paid ad, though not necessarily. But even with paid sponsorship, it is a form of organic marketing per the use of this term when the content is not boosted and not being used for paid ads, it simply describes how the viewer is coming across it.)

I wouldn’t use the term paid sponsorship to describe how someone creates brand-focused new accounts and posts only about the brand in order to achieve organic virality, I don’t think that clearly communicates the strategy

>It's just an industry term with a particular meaning. You don't need to rage at me about people getting paid for doing ad work because you don't like the jargon and don't like marketing.

Others are raging about your use of the (very basic) term because it's the inverse of industry jargon. Putting it bluntly: that word you're using - organic - it doesn't mean what you think it means.

There's no elitism here, just more experienced people trying to tell you that you're making a fool of yourself.

You are simply out of touch. And that is not what the other repliers are raging about.

I can expand on this but you are rudely patronizing, so goodbye to that.