Thank you...coming soon. An artist friend is making really nice sketches for us.
The girl in the middle was supposed to be the one. One theory we are testing is that initial distribution will primarily come from adults/teachers/parents who learn about it...and trying to optimize for that audience too....do you have any thoughts?
Unless you have data that suggests otherwise, I wouldn't rely on an additional layer to get to your target demo (the HS students). Adults/teachers/parents have lives, and in HS anything they tell their kids to do isn't "cool".
Somehow you need to emphasize more that a Meriftul account is respected and credible at institutions. Then the kids will be motivated themselves to create these accounts. They need to discover it themselves.
My suggestions on a presentation perspective:
* You should push the "college logos" to the top of the design and immediately emphasize that selling point. Think the mind of a student. They immediately see ivy colleges and will feel inspired it will give them edge. Currently it is just a wall of text and buzz words.
* You should make TWO separate landing pages. One for students and one for mentors. Make the student page 100% student oriented and designed differently -- more fun. Add a button "Are you a mentor? Click Here". The mentor page will be the more professional one.
* That girl can easily pass as a college student/working professional. HS'ers are very groupy and very fun oriented. You should put a group photo up there or something. Example (www.andover.edu). See how much more fun it immediately feels?
The girl in the middle was supposed to be the one. One theory we are testing is that initial distribution will primarily come from adults/teachers/parents who learn about it...and trying to optimize for that audience too....do you have any thoughts?