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Don’t worry!

Ads are coming to AI. The big AI push next will be context, your context all the time. Your phone will “help” and get all your data to OpenAI…

“It looks like you went for a run today? Good job, you deserve a treat! Studies show a little ice cream after a long run is effectively free calories! It just so happens the nearest Dairy Queen is running a promotion just for the next 30 minutes. I’m getting you directions now.”





It would not be that much of a problem if ads promoted healthy and tasty food but they will probably promote an ice-cream made from a powder and chemicals emulating taste of berries rather than from milk and fresh-picked berries.

It still would be. Loss of agency. Ads are text and images you see. Native advertising in a chatbot conversation is a third party bidding their way into your conversation. Machine showing you an ad versus injecting intention into your context are very different things.

If open source AI becomes good enough would this model hold? I guess they will try to shut down the open models as they come close?

Depends on scaling.

But remember, the model is the engine.

Your ChatGPT, Claude’s, etc are products. They run on LLMs but also code and tools on the backend.

Run a local model all you want, it’ll never make a fillable PDF for you or remember your context on its own.


This is why contra Louis Rossman, Clippy was not a good thing for humanity.

"I'm calling the user analysis tool... it seems this user is health conscious. I'll suggest a trail app for their next run instead of ice cream."



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