How to make the normal person aware and interested in their own digital rights.
Start a revolutionary, reactionary movement. Many people wonder how the current US president was elected. Regardless what your political stance is, it's good evidence that if you can recruit a huge number of followers in your agenda (and in the process, likely make nearly as many opponents), and have them repeat your "propaganda" as much as possible, you can do anything. That's how you can defeat Big Tech.
Start a revolutionary, reactionary movement. Many people wonder how the current US president was elected. Regardless what your political stance is, it's good evidence that if you can recruit a huge number of followers in your agenda (and in the process, likely make nearly as many opponents), and have them repeat your "propaganda" as much as possible, you can do anything. That's how you can defeat Big Tech.