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I don't really understand all the fuss about Amazon Prime.

I found it really easy to cancel. They even refunded me when I canceled my subscription after the free trial expired (forgot to cancel before that despite being notified).

Clicking passed the "look at what you will lose if you cancel" screen is not my idea of "hard".

Yes, they push for subscriptions, usually using promotional offers. It is called marketing, and Amazon is relatively mild in that regard.

Maybe it could create a precedent and make the majority of subscription services pay.





> I don't really understand all the fuss about Amazon Prime.

Oh, the fuss is because Amazon is big. The big players receive a lot of scrutiny.

> I found it really easy to cancel.

I find it a lot easier to sign up. I think that's the issue at play here.


My experience is they're more aggressive about prime ads when they think they can get you. So I'd get a bunch of ads and an extra screen to join prime student, and the buttons are deliberately confusing.

But I agree. It's just an extra button you have to press. Annoying, but not the worst thing a company has done to me




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