>Of course, that means 75% of those posts were from people. PeakMetrics notes that the earliest posts expressing dismay and frustration at Cracker Barrel’s decision to update its logo came from human-run accounts. Once the bot networks started to pick up on the trend, though, they blew the whole thing up. “Authentic voices articulated cultural dissatisfaction, which bots then amplified,” the report said.

>PeakMetrics didn’t attribute the bot megaphone to any specific organization or state actor. Rather, it found, “The initiators are ideological activist accounts with prior culture-war posting histories, supported by botnets.”