People here on HN complain about tech companies losing their charm and they're giving up and switching to another OS/phone/whatever, and get very upset because (company) is losing their character and everything that made them unique. It's a funny thing to build an identity around a trillion dollar company.

But yes, people have things they like. They like when things they consider good don't do total overhauls. There's a very good chance you have something you hold dear or would be upset if it changed, and others will happily mock your frustration.

If that's what you had around growing up, that's what you had so that's where the traditions were.

Not everyone is so lucky to have a 300 year old family run pub nearby.

So maybe find some more empathy for people's lives growing up? Nobody chooses the situation they're born into.

It's a restaurant chain having a rebrand. I've no sympathy for this absolute childlike behaviour, and even less sympathy for people trying to pretend that the outrage was anything but artificially stoked.