In-video sponsors are a form of contextual ad but ads inserted by YouTube are personalized (that doesn't mean context is not also a factor).
Channels like MKBHD (and LTT) need more revenue than what they get from YouTube ads because their expenses have greatly increased, particularly staff.
You can't automate contextual ads in news media, otherwise you get airline ads next to stories about airplane crashes. Or travel ads for places experiencing natural disasters or political upheaval. People pairing ads with stories increases the labor costs and there's already not enough money being paid for actual journalism to increase the cost of having ads.
This is an interesting point you make. But didn't we solve all of these context issues already? I don't remember getting any ads like his in Duckduckgo since I've started using it. Nor do for the ads we used to get when everybody used contextual ads.
The only issue is going to be that you will have to handle this when you implement ads for your website/app. And each of them will have to do it.
Channels like MKBHD (and LTT) need more revenue than what they get from YouTube ads because their expenses have greatly increased, particularly staff.
You can't automate contextual ads in news media, otherwise you get airline ads next to stories about airplane crashes. Or travel ads for places experiencing natural disasters or political upheaval. People pairing ads with stories increases the labor costs and there's already not enough money being paid for actual journalism to increase the cost of having ads.