Apple had innovative products that they went very heavy in brand based fashion merchandising. In addition they were a legacy brand with a generally favorable reputation and solid recognition. They built a strong moat based on those characteristics and finally hit the mass market non-tech target demographic with the most widely used emerging technology since the personal vehicle. Apple did this while successfully merging a hardware, software, and marketplace platform. OpenAI has some interesting software but has an incredibly long way to run and extremely unlikely path to becoming anything like Apple. Not only that, they are in a market that a lot of the general population finds questionably valuable if not outright unappealing.