It wasn't just spiraling costs, but also the collapse in the steady 7%/year growth in electrical energy demand. Without transparency on demand growth, very long term investments become risky (a risk reflected in the bankruptcy of WPPSS). The passage of PURPA in 1978 also didn't help with this as it allowed a flood of non-utility generation onto the grid, helping soak up what demand growth there was.
This ”before regulations” time period seems to be made up on feelings about a rosy picture of the past rather than actual data.