Yeah, they rebranded it "Apple Intelligence" but this press release appears to be mostly using AI in the same (vague) way that the rest of the industry does.
Also just noticed this:
"And now with M5, the new 14-inch MacBook Pro and iPad Pro benefit from dramatically accelerated processing for AI-driven workflows, such as running diffusion models in apps like Draw Things, or running large language models locally using platforms like webAI."
First time I've ever heard of webAI - I wonder how they got themselves that mention?
> First time I've ever heard of webAI - I wonder how they got themselves that mention?
I wondered the same. Went into Crunchbase and found out Crunchbase are now fully paywalled (!), well saw that coming... Anyway, hit the webAI blog, apparently they were showcased at the M4 Macbook Air event in 2024 [1] [2]:
> During a demonstration, a 15-inch Air ran a webAI’s 22 billion parameter Companion large language model, rendered a 4K image using the Blender app, opened several productivity apps, and ran the game Wuthering Waves without any kind of slowdown.
My guess is this was the best LLM use-case Apple could dig-up for their local-first AI strategy. And Apple Silicon is the best hardware use-case webAI could dig-up for their local-first AI strategy. As for Apple, other examples would look too hacky, purely dev-oriented and depend on LLM behemoths from US or China. Ie "try your brand-new performant M5 chip with LM Studio loaded with China's Deepseek or Meta's Llama" is an Apple exec no-go.
Also just noticed this:
"And now with M5, the new 14-inch MacBook Pro and iPad Pro benefit from dramatically accelerated processing for AI-driven workflows, such as running diffusion models in apps like Draw Things, or running large language models locally using platforms like webAI."
First time I've ever heard of webAI - I wonder how they got themselves that mention?