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Where are you getting these numbers from, care to share source?

We should be comparing profit on those departments not revenue. Do you have those figures?

It is well known that companies often sell the physicval devices at a loss, in order to make the real money from the services on top.



Apple does not sell hardware at a loss.


Yeah, everyone says stuff like this but nobody can actually produce any reliable sources to show how much profit it actually makes. So until you can, its all guess work.


Apple is a public company. You can find the numbers (broken down into product aka hardware vs service) here: https://www.apple.com/newsroom/pdfs/fy2025-q3/FY25_Q3_Consol...


Feel free to do the maths and prove me wrong then.


The numbers are literally right there. Did you click the link? In the last quarter, they had $67B in hardware sales, with $45B as costs for that division. That’s a profit margin (hardware only) of about 33%. They are not losing money on hardware.




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