Agree with the first half of the article, but every example the author pointed out predates AI. What are examples of companies that have been founded in the past 3 years and prove the authors point that the data model is the definitive edge?
Just had a chat with AI to see how we could address the issues mentioned in the article. You can create models that cater to multiple use cases. You can split the domain model into facts (tables) and perspectives (views). This gives you a lot of flexibility in addressing the different perspectives presented in the artcile from a shared domain model.