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Salesmanship has long been associated with convincing people they have a problem and then offering a solution.

And an evergreen one is the single differentiating feature. Like color. How many kitchenaid appliances have been sold in a faddish color only to be replaced by white or black or red a handful of years later? Those things were tanks. Still are to an extent.



On the higher end. Low-end are imported often-junk with a badge stamped on them.


It’s solving a different problem in that case.

I want one but not for that much.

Also being poor is expensive.




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