Authoritarianism has a lot of obvious appeal for the authority, but what is in it for the bootlickers? The answer isn't clear, but I think it mostly rests on a sense that it feels safest/strongest to be a member of the tribe whose alpha is the biggest baddest gorilla. People that support an authoritarian leader often believe that the leader will protect them and be on their side.
Of course, anyone who knows even a bit of history of authoritarianism knows that Dear Leader will happily kick people out at the slightest provocation and seems to always need his subjects to make sacrifices he himself never seems to have to make. But there is always no shortage of suckers who just want to feel like they're on a winning team.
Authoritarianism has a lot of obvious appeal for the authority, but what is in it for the bootlickers? The answer isn't clear, but I think it mostly rests on a sense that it feels safest/strongest to be a member of the tribe whose alpha is the biggest baddest gorilla. People that support an authoritarian leader often believe that the leader will protect them and be on their side.
Of course, anyone who knows even a bit of history of authoritarianism knows that Dear Leader will happily kick people out at the slightest provocation and seems to always need his subjects to make sacrifices he himself never seems to have to make. But there is always no shortage of suckers who just want to feel like they're on a winning team.