"Bullshit job" has a specific meaning that's less about being in a pointless field-of-work (like adtech or many parts of fintech) and more about occupying a pointless role, regardless of the field. David Graeber (the originator of the term) gave the following examples [0]:
— Flunkies, who serve to make their superiors feel important, e.g., receptionists, administrative assistants, door attendants, store greeters
— Goons, who act to harm or deceive others on behalf of their employer, or to prevent other goons from doing so, e.g., lobbyists, corporate lawyers, telemarketers, public relations specialists
— Duct tapers, who temporarily fix problems that could be fixed permanently, e.g., programmers repairing shoddy code, airline desk staff who calm passengers with lost luggage
— Box tickers, who create the appearance that something useful is being done when it is not, e.g., survey administrators, in-house magazine journalists, corporate compliance officers, academic administration
— Taskmasters, who create extra work for those who do not need it, e.g., middle management, leadership professionals
My point stands. Its an incentive game. People work in BS fields because they pay more. People work BS jobs because again: they pay well. There is no incentive to work somewhere else.
We live in a very complex system, beyond any one persons comprehension. Some people think devolved decision making allocating resources to things like, advertising better, is the most efficient way of allocating resources. The invisible hand. How much is bullshit and how much is just beyond your awareness? If you were king and allocating so the work, would it be better? For who? I'm doubtful about bullshit jobs.
— Flunkies, who serve to make their superiors feel important, e.g., receptionists, administrative assistants, door attendants, store greeters
— Goons, who act to harm or deceive others on behalf of their employer, or to prevent other goons from doing so, e.g., lobbyists, corporate lawyers, telemarketers, public relations specialists
— Duct tapers, who temporarily fix problems that could be fixed permanently, e.g., programmers repairing shoddy code, airline desk staff who calm passengers with lost luggage
— Box tickers, who create the appearance that something useful is being done when it is not, e.g., survey administrators, in-house magazine journalists, corporate compliance officers, academic administration
— Taskmasters, who create extra work for those who do not need it, e.g., middle management, leadership professionals
[0] https://en.wikipedia.org/wiki/Bullshit_Jobs