> Trump, whether or not you like him, is far more charismatic

Really? Maybe a decade ago, but now? He cannot keep a coherent thought for more than a few seconds, so every speech is a fucking rambling mess. Even subtitles cannot help make sense of it most of the time.

> - his success is built on his charisma

Bullshitter sales people can be very charming at times, I will give you that.