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Buying shares in a company supports the company financially only in very limited contexts (e.g. IPO). Buying shares primarily benefits you as an investor.

Buying shares in a company doesn’t benefit its operations, like making a product, directly. Hence, buying shares != support company’s products, however counterintuitive that feels.



“Buying shares primarily benefits you as an investor.”

Maybe during a never-ending bull market … but all bull markets end … look at the “lost decade”


That's a different discussion.

Argument here is that buying shares (other than during specific events like an IPO) affects the shareholder, not the company's products.

So whether or not you buy shares has no relation to supporting the company's products. The latter happens when you buy or not buy their product.




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