Implied consent is valid for most functionality, just not selling peoples tracking data or giving it to a third party who could.
Its entirely possible to have no pop-up.
Someone once told me they wanted one anyway because it made the site seem more legitimate than if I removed it (the only thing I would have needed to change was the embedded video from youtube and I could have dropped the popup. Oh well).
Look at what YT loads in terms of tracking, when opening a page with an embedded YT video - even if you do not play that.
Or install something like pi-hole and watch how many analytics calls to Adobe Analytics the Adible app is sending out. Even if just idle in the background. Given the fact that you pay Adobe by the server call, Audible clearly must earn a shitload of money, if they can burn tracking calls like this.
If you are on a Mac, try Little Snitch and see where your data is going while surfing the net. No wonder in the US there are companies, that can sell you a clear image of all relevant data on nearly any person to enable algorithmic wage discrimination [1].
I know, that industry is trying to push EU further and further towards less consumer protections. But we have a great example of what that means for workers, consumers and all of us in the US.
So anywhere there is a YouTube embed we instead display a static thumbnail with 2 inline buttons underneath. 1 button to accept cookies and then load the embed and 1 button to view the video directly on YouTube in a new tab.
It works nicely and also pushed us to switch most of our videos to being first party hosted instead of YouTube.
Implied consent is valid for most functionality, just not selling peoples tracking data or giving it to a third party who could.
Its entirely possible to have no pop-up.
Someone once told me they wanted one anyway because it made the site seem more legitimate than if I removed it (the only thing I would have needed to change was the embedded video from youtube and I could have dropped the popup. Oh well).