I know, the prioritization just looks counter-intuitive to me, especially if you make money primarily from subscribers.

Mac users pay for quality software. Linux users would never pay for anything. Windows users only pay for video games and corporate software if they're a corporation.

So that's why boutique software makers always focus on Mac first.

Well, paying money for consumer apps/services (besides games) has always seemed a bit more normalized in the iOS ecosystem, and I imagine it must be a _somewhat_ simpler interface than the lovecruftian monolith of windows-N

saying this as a Linux user, I've never owned an apple device in my life (nor do I want to)

AFAIK, you can't pay for Kagi in Apple ecosystem. Users of both platforms have to visit their web page.