How can we even measure whether this has any effect on people? This seems like a lousy way to get the word out.

FTX was his sponsor at Mercedes, and Crowdstrike still is worth them.

Oracle is the biggest logo on the it the Red Bull.

They all must think it is worth it. In guesses they get paddock passes and hospitality to schmooze in Qatar.

Other F1 sponsors - Gemini on McLaren along with FxPro and Android, Kick on Sauber, Crypto.com on trackside hoardings, Atlassian on the Williams, 1Password on the RedBull