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> it's not like they aren't a services juggernaut

Apple doesn't have a paid tier for Apple Intelligence.

It's a feature and a free API developers can utilize, not a service.



Right, but Apple sells a bunch of way more profitable services, to the tune of being more revenue than Macs and iPads combined.

Apple's services have a 75% profit margin, compared to under 40% for products (hardware).




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