> What I wish they would realize in the Mozilla C-Suite is that there is real appetite browsers that get out of people’s way and focus on productivity.
You cannot sell what cannot be seen. Business 101.
It can be seen though. Thats why I referred back to the Arc browser. People saw the real differences and it had fairly brisk adoption across a number of different type of folks, it didn't narrowly target technologists. Our designers, for example, at my last job, loved the heck out of it.
It was good enough for Atlassian to buy the whole company for a good chunk of cash too, if I recall correctly.
The abrupt ending of Arc's development has now left a hole in the market that Firefox could fill and gain marketshare.
Power user is not equivalent to technologists, though they overlap. Making inroads into power user marketshare would be at least a modest increase in Firefox marketshare, given how small their current share is.
Their main revenue is sending search traffic to Google. I imagine a near-future source will be paid subscriptions to LLM products that integrate tightly with the browser.
Both of those require convincing people to use the browser, which is "selling" in the sense of persuasion even though there's no exchange of money at that point.
By "sell" I do not mena to make a profit, I mean, make it visible to the market.
If firefox did its job and got out of the way, who would notice Firefox? It is hard to sell something with no "bells and whistles". Do you think it is a mistake that Liquid Glass exists? No. LG is there so you notice you are on an iPhone which uses to just get out of the way but now is just in my way all the time.
Adding AI to Firefox is to make it visible in the market.
You cannot sell what cannot be seen. Business 101.