These days, it seems to be people who:
* Don't want to be using a browser owned by an ethically dubious corporation
* Want a fully functional ad blocker
* Prefer vertical tabs
My main reason but also
* want to ensure competition because I'm sure that once it's chromium all the way, we're gonna have a bad time.
Is this even the case? UBO has ~10 million users going by the extension store, Firefox has over 150 million users.
So less than 10% of Firefox installs also have UBO.
These days, it seems to be people who:
* Don't want to be using a browser owned by an ethically dubious corporation
* Want a fully functional ad blocker
* Prefer vertical tabs