Honestly, as a non-sports loving male, it makes it much harder to build male friendships.
Not that its impossible, but the majority* of men get together to watch, play, or talk about sports the majority of the time... whereas I'm perfectly fine just hanging out where hanging out is the activity!
I eventually just stopped trying to invite most of my guy friends out for 1-1 meals, etc.
Kids these days get together and give presentations to each other. For example, a co-worker of mine had everyone at her birthday party present on an inventor they chose.
Frankly, I don't know why more women doesn't center their social life around activities.
It's an excellent idea. Seriously, what's not to like?