Importantly, that philosophy relies on the result having merit, and working cohesively on its own terms, even if it's not your preference. Like, if I go to a restaurant that refuses me sugar for my tea, it better be darn good tea.
I might prefer my tea with sugar, given the choice, but I'll still be satisfied if the tea is very good (this metaphor assumes I don't demand sugar, but merely prefer sugar). I might prefer that Apple products work differently, but if they work well, I'll tolerate that they don't work exactly how I want. In either case, I'm willing to adapt my preferences a bit to an expertly made product.
> I thought that was supposed to be Apple’s thing. “We decide how to make it and you decide to buy it or not.”
This was Apple; your customization options were limited, but things were well designed and cohesive. If you were willing to adapt to their design paradigms, you'd benefit from their expertise, and also have to put in less effort tweaking. Plus you could pick up any random new Apple product and be up to speed immediately.
But to extend the metaphor, if the tea sucks, I'll stop going to that restaurant. If Apple makes their UIs both immutable and bad, I'll use something else.
This is an opinion, though. macOS did do certain things better than Windows, but it also did a lot of things markedly worse. The Mac market share never overtook the Windows market, on-merit it was considered a worse product. You or I might think it was a decent system at some point, but the evidence is really just anecdotal.
I agree with the parent comment, Apple's "thing" was their financial skill and not their manufacturing or internal processes. Once the IIc left the mainstream, people stopped appreciating the craftsmanship that went into making the Apple computer. It was (smartly) coopted by flashy marketing and droves of meaningless press releases, documented as the "reality distortion field" even as far back as the 1980s.
How is that different with other companies? Like with Windows? Do you have a choice of UI when loading the OS? Are there ways to remove the taskbar and replace it with a third-party one? Can you change all the core OS shortcuts?
The fact Apple makes and sells the only hardware to run macOS does not mean the software is fundamentally different from the rest of the industry. Apple has deprioritized backwards compatibility, not user choice.
> does not mean the software is fundamentally different from the rest of the industry.
I bet you wish that was the case. XServe existed though, and for all of Apple's confidence in the product it was (and is) treated like a second-class citizen that doesn't compete with free alternatives.
There is literally nothing that stops macOS from falling into the same pit of irrelevance besides first-party hubris. How much do you trust Apple to make smart, responsive decisions?
It makes it seem like they’re designing for you until they’re not.