Or you could just lighten up and get a sense of humor...

What's trollish about his blog ?

Author seems to enjoy writing posts that get lots of votes on site that I would describe as eye-rending, especially the "normal" yellow color scheme. It's aggressively unpleasant to read.

How is it trolling, though? Annoying, sure. But the content here is valid and worth reading, even if the medium is suboptimal.