> A pickup truck should just be max utility, especially if you're a manufacturer making your first one
> 75 percent of truck owners use their truck for towing one time a year or less (meaning, never). Nearly 70 percent of truck owners go off-road one time a year or less. And a full 35 percent of truck owners use their truck for hauling—putting something in the bed, its ostensible raison d’être—once a year or less.
I wonder if there are any other countries in the world where the best-selling automobile is something completely impractical? Or are Americans unique in that regard?
Serious question. I can't think of any, but I'm also not familiar with car markets the world over. In Japan, for example, the best-selling car is the Honda N-BOX [1], which is an incredibly practical car.
> 75 percent of truck owners use their truck for towing one time a year or less (meaning, never). Nearly 70 percent of truck owners go off-road one time a year or less. And a full 35 percent of truck owners use their truck for hauling—putting something in the bed, its ostensible raison d’être—once a year or less.
[1] https://www.thedrive.com/news/26907/you-dont-need-a-full-siz...