This makes a lot of sense. The more people use public transit (because it becomes much less painless thanks to apps like Embark), the more you reduce congestion on the road, the more fun it is to drive your BMW.

Congratulations to the team!

Love how clean this app is.

The site design itself is great too. Resize the window and it adapts responsively to any screen size. Matches well with BMW's level of detail and polish.

In case anyone else is wondering like me: the site is http://letsembark.com/

The offline use is great, especially for foreigners without an US contract. Last time i visited NY embark saved my life.

These apps are great. Does anyone know how they plan to make money in the future? Just start charging for the apps once they're ranked #1 in each city?