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I like your approach: test the market without taking risks, and learn on how locals handle it themselves.

Can't think on a better way of doing it. Distribution can kill your idea. At the same time, it's the best selling point of it. If users are buying through the website, they expect a quality deliver, which is not always easy to get, and is expensive too.

On a sidenote: let sellers express themselves. I would not buy groceries from a craigslist-sort site. I would if I can see photos, location, and know more about the product and the business ethics of the seller.



Those were exactly our thoughts.

For sure – something we really want to emphasise is the people behind the produce, their story and what makes the things they sell so good.




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