I've found that most of the confusion comes from a mis-understanding of the service that is being provided.
My clients understand they're not buying a blog, or an e-commerce shopping cart, or a newsletter system, or {insert some feature here}. Rather, they're paying for my time and expertise -- and to provide that in context of what they want.
Any time I've encountered a customer who has sticker shock, I've always focused on making sure they knew what they were buying. More often than not, that always made customers much more comfortable. And, in a few cases, I explained that they should look for someone to provide their requested service at a lower cost. (Surprisingly, several customers freaked out and then pleaded with me to take their project. Go figure.)
My clients understand they're not buying a blog, or an e-commerce shopping cart, or a newsletter system, or {insert some feature here}. Rather, they're paying for my time and expertise -- and to provide that in context of what they want.
Any time I've encountered a customer who has sticker shock, I've always focused on making sure they knew what they were buying. More often than not, that always made customers much more comfortable. And, in a few cases, I explained that they should look for someone to provide their requested service at a lower cost. (Surprisingly, several customers freaked out and then pleaded with me to take their project. Go figure.)