> This is such a jarring way to advertise, it's like watching a bully beat a defenseless kid - does anybody feel more sympathy towards the product this way?
At least in this case, the iPad is so dominant that they probably feel there's no alternative but to address it directly. I'm sure the marketing team knows better, but they're making the comparison because they're in a position of extreme weakness. It's an act of desperation. The defenseless kid here is actually Microsoft.
At least in this case, the iPad is so dominant that they probably feel there's no alternative but to address it directly. I'm sure the marketing team knows better, but they're making the comparison because they're in a position of extreme weakness. It's an act of desperation. The defenseless kid here is actually Microsoft.