I don't know, I think it's honest. In the eyes of many business users - myself included - the lack of Office is a legitimate shortcoming of the iPad (albeit one that I personally don't care much about).

It would be equally honest and fair for Apple to claim that Windows 8 doesn't have say, iMovie, or Flipboard. Again, some users may not care about those apps but at least it's a legitimate claim, unlike what's mentioned in the article.