I agree, it generally makes sense in advertising, because buyers care about other things.

Where it bugs me is as a developer. I'd be fine if Apple wouldn't market based on tech specs, but Apple doesn't even make them available. A buyer doesn't need to know how much RAM an iPad has, but I do, and it's annoying that I have to rely on my own poking and third-party reverse engineering to find out instead of just looking it up.