As someone else pointed out, they used the same image for all models, the 11.6" has the same image (actually they removed the images a few minutes ago and now there are only numbers). Admittedly the images are not to scale even for the largest model but I think they just created an image larger than that of the iPad and did not really think about scale.
If you insist that showing the images not to scale is a really bad thing, what about the add photos of say a Big Mac? Mine never looks that beautiful, fresh and large. Bad thing? No, advertising. No one seriously expects that the product exactly matches the one shown in an add. That's what they do, highlight things, hide other things, make their product look good.
I am with you, they could have avoided the images but the result is not much different - most consumers will see 10.1" vs 9.7" and conclude the 10.1" display is the larger one.
If they showed a Big Mac next to a Whopper where the Big Mac was clearly bigger, but the real-life Whopper was actually bigger (no clue if this is true, just an example), in an explicit size comparison, I would have no compunction at all calling it a lie.
If you insist that showing the images not to scale is a really bad thing, what about the add photos of say a Big Mac? Mine never looks that beautiful, fresh and large. Bad thing? No, advertising. No one seriously expects that the product exactly matches the one shown in an add. That's what they do, highlight things, hide other things, make their product look good.
I am with you, they could have avoided the images but the result is not much different - most consumers will see 10.1" vs 9.7" and conclude the 10.1" display is the larger one.