He's got an interesting niche - essentially being part of Apple PR machine but on the outside.
He's writing for people who already decided they will stay with Apple to make them feel good about the decision.
In contrast with the other niche. The anti-Apple PR machine that self-believe are more "independent" minds because are agains it (I don't know you so no take it as for you ;) )
However, I prefer when somebody already acknowledge his position and preferences than when pretend (or worst, truly believe) is more "open minded and fact based". I think is better contrast two opposite positions than two almost-equal ones, but fighting for a narrative, after all.
Is better to start with a clear understanding of our own position then push to improve things.
