I think you are making the very fallacy you are purporting to fight.
The fact that there is a "People Of Walmart" site shows that there is a Psychographic that shop at that store that is a high enough percentage of the stores population to be unique.
You can't do a study of Obese Women outside the Urban Outfitters because the store doesn't cater to a crowd that is equally represented by the masses. It caters to "Skinny bitches" so your data would be skewed.
Trader Joe's caters to a crowd that doesn't like Big Companies, especially Monsanto, and Big Pharma. That makes their crowd less likely to get Adult Vaccines like Hep A.
Edit:
This was a response to a comment that eshvk made saying that you couldn't categorize a stores shoppers in to a demographic, and that "People of Walmart" didn't represent Walmart shoppers. The author deleted that comment, which was not written as well as I just stated his case. (and has been since been reposted above using something slightly closer to English, but with no more coherent an argument)
The fact that there is a "People Of Walmart" site shows that there is a Psychographic that shop at that store that is a high enough percentage of the stores population to be unique.
You can't do a study of Obese Women outside the Urban Outfitters because the store doesn't cater to a crowd that is equally represented by the masses. It caters to "Skinny bitches" so your data would be skewed.
Trader Joe's caters to a crowd that doesn't like Big Companies, especially Monsanto, and Big Pharma. That makes their crowd less likely to get Adult Vaccines like Hep A.
Edit: This was a response to a comment that eshvk made saying that you couldn't categorize a stores shoppers in to a demographic, and that "People of Walmart" didn't represent Walmart shoppers. The author deleted that comment, which was not written as well as I just stated his case. (and has been since been reposted above using something slightly closer to English, but with no more coherent an argument)