This is very reminiscent of http://www.tagbak.net which adds in a "reward for return" for the honest finder (which is a great idea). IIRC, TagBak is trying to work with vendors to include tags with phones instead of selling tags to end users... interesting to think about which strategy is more effective.
Definitely - that's a great idea. We're currently looking in to a few strategies (aside from selling direct to the user):
- enterprise/businesses
- education (colleges & universities)
- manufacturers
- insurance providers
One angle that's certainly appealing is to reduce production costs even further (and therefore retail cost) to make a super low-cost way to protect items that have low value but high importance. Things like sketchbooks, coursework and so on.
