* Amazon seems to have a reputation for burning employees out.

* IBM seems quite stagnant. They're basically a huge consulting/services company, not very interesting.

* No one really thinks Microsoft can innovate anymore. They're pretty much coasting on Windows and Office, and that's been eroding for a long time. They don't seem to be able to execute anything successfully. Do you know anyone with a Windows phone? Remember the Zune? Do you search with Bing? What are they doing? Desperately trying to do anything to stay relevant, and failing badly. They're on the IBM lifecycle path, but they're not yet just a large services/consulting company. They're still trying to build products, and they just suck. What are your associations with Microsoft right now? When I think of Apple, I think of the iphone/ipod/itunes. When I think of Microsoft, I think of the Windows 8 interface.