A bit uneven as a post. Some really, really great advice, some more questionable I find.
>The logo doesn't matter at the start, find a simple text based logo you can re-use for different projects
Not convinced. Your logo will follow you around for a long time, regardless of what you tell yourself. People will see it and associate you and your startup with it. Doing a large rebrand is difficult, costly and time-consuming.
While on the flip side of that, investing a lot of time and money to get a logo done when there's a 50/50 chance the company might not make it another six months seems a waste of both.
This is the problem with startups, you just never know. Should I work on growing my brand and banking sales, or stop and spend a bunch of time deciding on a logo? The branding will come if the product and the business model are there. Also, some of the most famous brands have the simplest logos:
>The logo doesn't matter at the start, find a simple text based logo you can re-use for different projects
Not convinced. Your logo will follow you around for a long time, regardless of what you tell yourself. People will see it and associate you and your startup with it. Doing a large rebrand is difficult, costly and time-consuming.